A recent study of more than 7,000 first-time smartphone users, done by J.D. Power and Associates revealed a wealth of information about what really concerns customers as they make the transition to using smartphones. Among those findings was that users are generally indifferent to the design of a phone when selecting which headset to buy. Just 20 percent of customers rated design as a key element in their satisfaction, which was the lowest priority of all the choice for determining purchasing factors.
Also unsurprising was that Apple was once again shown to be leading the way in customer satisfaction with their mobile devices, with HTC coming in not far behind them. Samsung and Motorola rounded out the top four smartphone manufacturers in customer satisfaction.
Of all aspects of a smartphone though, battery life was the area where customers were most dissatisfied. The poor battery life also had a major impact on the overall customer satisfaction scores, essentially bringing everyone down. While much that battery drain can be attributed to the weakness of 4G signals in many areas, causing phones to switch between 3G and 4G service, smartphone users old and new would all likely agree that battery life has a long way to go.
In the meantime, there are options available to smartphone users who might need an extra boost of battery on the go. It leaves one to wonder when smartphone makers will heed the results of this survey and begin focusing more on battery life rather than design.
To read more on the survey results from J.D. Power and Associates, head here: http://www.prnewswire.com/news-releases/jd-power-and-associates-reports-smartphone-battery-life-has-become-a-significant-drain-on-customer-satisfaction-and-loyalty-142765065.html
